How to Sell Workout Plans Online: The Complete Guide — Setalink Blog

Selling workout plans online is one of the best ways for fitness coaches to generate passive income. But where do you start? How do you package your knowledge, price it correctly, and deliver it to clients?

This guide will walk you through the entire process.

Step 1: Choose Your Format

Workout plans can take many forms:

**PDF Guide** — The simplest option. Easy to create in Google Docs or Canva.

**Video Library** — Record demonstrations of each exercise. More work upfront, but higher perceived value.

**App Access** — Tools like Trainerize or My PT Hub let you deliver plans through a branded app.

**Spreadsheet + Videos** — A middle ground: detailed plan in a spreadsheet + video demos.

Recommendation for beginners: Start with a PDF guide. It's the fastest to create and easiest to deliver.

Step 2: Decide What to Include

A good workout plan should include:

1. Program Overview — What's the goal? (e.g., "12-week muscle-building program for intermediate lifters")

2. Training Schedule — How many days per week? What's the split?

3. Exercise Descriptions — Name, sets, reps, rest time, form cues

4. Progression Plan — How do they increase weight or reps over time?

5. Bonus Resources — Warm-up routine, mobility work, nutrition tips

The more complete the plan, the higher you can price it.

Step 3: Pricing Your Workout Plan

Pricing depends on your audience and the depth of the plan:

**Beginner Plan (4 weeks, basic):** $19-39

**Intermediate Plan (8-12 weeks, detailed):** $49-79

**Advanced Plan (12+ weeks, includes video demos):** $79-149

**All-Access Bundle (multiple plans + bonuses):** $149-299

Pro tip: Don't underprice. A $49 plan feels more valuable than a $19 plan, even if the content is similar.

Step 4: Where to Sell It

You have a few options:

1. Gumroad or Sellfy — Simple but you lose 5-10% in fees and clients leave your page to check out.

2. Your Own Website — Full control but requires technical setup.

3. Setalink — Sell directly from your link-in-bio page. Clients stay on your page. Only 6% platform fee.

Recommendation: Use Setalink. Your IG followers click your bio link, see your plan, buy it instantly. No redirects, no friction.

Step 5: Delivering the Plan

Once someone buys, how do they get the file?

**Email Delivery** — Send the PDF manually (time-consuming)

**Automated Delivery** — Tools like Gumroad or Setalink automatically send the file after purchase

Setalink handles this for you. Upload your PDF once, and it's delivered automatically to every buyer.

Step 6: Promoting Your Plan

Creating the plan is only half the battle. Now you need to sell it.

Content Strategy

Post workout clips on IG/TikTok with a CTA: "Full 12-week program in my bio"

Share client testimonials and transformation photos

Offer a free 1-week sample to build trust

Email Marketing

Capture emails with a free guide (e.g., "7-Day Home Workout")

Send a nurture sequence promoting your paid plan

Limited-Time Offers

"First 50 buyers get 30% off"

"Price goes up in 3 days"

Scarcity and urgency work.

Common Mistakes to Avoid

1. Overcomplicating It — Start with a simple PDF. Don't wait for perfection.

2. Underpricing — Your knowledge is valuable. Charge accordingly.

3. No Delivery Automation — Manual delivery doesn't scale. Use a platform that automates it.

4. Not Promoting Enough — Post about your plan multiple times per week. Most followers won't see your first post.

Final Thoughts

Selling workout plans is one of the easiest ways to monetize your coaching expertise. Start simple, iterate based on feedback, and promote consistently.

With Setalink, you can sell unlimited plans, automate delivery, and track your revenue — all from your link-in-bio page.

Start Selling Today →