Link in Bio vs Website for Coaches: Which Do You Actually Need First?
When you're starting a coaching business, everyone tells you that you need a website. But websites take weeks to build, cost hundreds of dollars, and require ongoing maintenance. Meanwhile, your Instagram bio needs something to link to *today*.
This is where the link-in-bio vs website question gets real.
What a Link in Bio Actually Does
A link-in-bio page is a single mobile-optimized page that lives at one URL — usually something like setalink.com/yourname. It houses all your important links in one place:
When someone hits that link from your Instagram or TikTok bio, they see a clean page with everything they need — no navigation, no distractions, just the things you want them to do.
What a Website Actually Does
A website is your full online presence — multiple pages, SEO capability, long-form content, and the ability to rank on Google for the services you offer. It signals legitimacy to corporate clients, shows up in search results, and gives you a home base that isn't owned by Instagram.
The Honest Answer for Coaches Just Starting Out
Start with a link-in-bio page. Here's why:
Speed matters more than perfection. You can have a professional-looking Setalink page live in 20 minutes. A website takes weeks.
Social media traffic doesn't need a full site. People clicking from Instagram aren't looking for a 10-page website — they want to book or buy in 30 seconds.
Most coaches never need a traditional website. If your clients come from Instagram, TikTok, or referrals, a great link-in-bio page with booking and payment handles everything.
When You Should Build a Website Instead
Build a website when:
The Smart Move: Both (Eventually)
The best setup is a link-in-bio page *now* that captures all your social traffic, plus a simple website that handles SEO and legitimacy *later*. They serve different audiences.
Setalink gives you the first half — live in minutes, no tech skills needed.